Lifewise Insurance - Boringly Good
I inherited a wickedly smart campaign for Lifewise called Boringly Good, created by the talented Mike Hayward a few years prior. We developed their latest update to the campaign – spreading the boringlygood message via new TV spots, out of home, online/pandora, and radio. The focus was healthy active lifestyles and the announcement of their new mobile app for members. We jumped on the opportunity to leverage the heavy TV rotation to provide a multi-device landing experience by revamping the boringlygood.com into a responsive design.
We got the fire department called to one of our boards and wrapped the Seattle trolley as a hotrod, ultimately making boring rather exciting. And we had a blast doing it.